The Simple SEO Blueprint

Philip Borrowman · March 29, 2021

The Simple SEO Blueprint

Breaking down the confusing world of SEO into bite size chunks which beginner marketers can understand. 

The purpose of The Simple SEO Blueprint is to give you a simple, bare bone and practical implementation plan to generate free organic traffic.

Your business needs traffic, leads and sales and with SEO it is possible to grow an evergreen business online.

You can buy your copy right now and explode your traffic using SEO.

Course Instructor

Philip Borrowman
Philip Borrowman Author

Philip is a former baker and bar manager who turned his attention to “making money online” back in 2012. After years of buying shiny objects and scammy products, he finally cracked it and started to build an online income. Now he has pooled together his methods and strategies to teach others a genuine, down to earth and real way of building an online business. No hype, no “secret untapped resource”, just honest and down to earth training.

Module 1 – Introduction

Module 2 – Getting Started

Module 3 – Setting Up Your Website

Module 4 – Keyword Research

Module 5 – Creating Content

Module 6 – Search Engine Optimization

Module 7 – Putting It All Together


+1054 enrolled

Course Information

Difficulty: Intermediate


    • Module 1 – Introduction
      • Welcome to The Simple SEO Blueprint
      • The Simple SEO Blueprint Strategy
      • Understanding the Long-Term Game
      • Mindset & Attitude Towards Your Website
      • Black Hat SEO – Red Alert
      • Relationship Between SEO Blueprint & Taking Action Online
    • Module 2 – Getting Started
      • Search Engine Optimisation 101
      • Relevance & Optimisation
      • Understanding the User Intent
      • Ranking Factors You Can/Cannot Control
      • Examples of Good/Bad Content
      • Tools You Will Need
    • Module 3 – Setting Up Your Website
      • Using An Existing Blog
      • Aim Small, Miss Small
      • Understanding the Pillars of Your Site
      • Live Examples of Pillar Pages & Well Structured Sites
      • Building Your Website
      • Researching Your Homepage & Pillar Pages
      • Creating Your Homepage
      • Creating Your Pillar Pages & Blog Structure
      • Setting Up The Pillar/Silo Page
    • Module 4 – Keyword Research
      • Introducing Jaxxy
      • Understanding Intent Behind Keywords
      • Low Hanging Fruit/Long Tail Keywords
      • Research: Broad Search Terms
      • Research: Long Tail Keywords
      • Research: Buyer Keywords
      • Research: Understanding Competition
      • Starting from The Bottom
      • Do Not Overthink The Process
    • Module 5 – Creating Content
      • Content Creation Checklist
      • Researching Content
      • Creating Natural Content
      • Rich Content Structure
      • How To Write Content
      • Writing Tip – FAST Writing
    • Module 6 – Search Engine Optimization
      • SEO Ranking Checklist
      • Google Understands Context
      • Injecting Keyword Rich Content
      • Internal Linking
      • External Links & Referencing
      • Headlines & H Tags
      • Image Optimisation
      • Bullet Points & Menus
      • Meta Description – Search Engine Results Pages
      • Mobile Responsiveness
      • Backlink Building – Basics
      • Backlink Building – Starts with Your Content
    • Module 7 – Putting It All Together
      • Failing Forward & Learning By Doing
      • Committing and Understanding Business
      • Go Back, Rewatch, Rinse and Repeat and Implement
      • Congratulations! You Have Completed The SEO Blueprint
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