Lesson 4 of 5
In Progress

Clarification – K.I.S.S

Philip Borrowman · March 16, 2021

This quick video will explain why I made this so simple and to the point. Don’t worry, there is a LOT more email marketing training later in the Action Plan.

KISS, an acronym for keep it simple, stupid, is a design principle noted by the U.S. Navy in 1960.

The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided.