Lesson 10 of 14
In Progress

Create A Blog Post – Step by Step – Planning

Philip Borrowman · March 16, 2021

In this second part, I am going to plan out my blog post by  following some common sense and by solving the user intent.

Think like a human, not a robot. Write for your audience, not Google.

Planning is always different depending on the topic you are writing about. Use a simple Word Document or even a pen and paper.

Sit down and follow a logical order and separate your content with the idea of “how can I provide the best value for the search query?”

Philip Borrowman ‧ Taking Action Online

  • Use Sub Headings To Separate The Content
  • Use Bullet Points And Content Blocks To Separate Content.
  • Use Internal Links
  • Use External Links
  • Use Images And Video
  • Create A Longer, Better And More Valuable Article Than The First Three Results In Google.

Is Your Mindset Letting You Down?


  • Understand: Even if this “does not rank” you are learning SO much by creating the blog post.
  • Understand: Even if this yields no results, you are expanding your niche knowledge.
  • Understand: The process of completing a great blog post expands your horizons and opens a lot of potential doors down the road.


  • Thinks spending 4 or 5 days on one blog post is too much.
  • Can’t be bothered to write a 5000 word article.
  • Forgets about the user intent and only thinks about what “they” want, instead of thinking about what the audience wants.