Lesson 8 of 14
In Progress

Editing & Formatting

Philip Borrowman · March 16, 2021

Formatting your content is very important. This ensures that the visitors have a nice experience and engages them more.

Images are particularly important. You also want to separate your content into scannable and readable format so people can easily digest your content.

Bullet points, descriptive infographics, content block templates, quotations and so on.



  • Do not add adverts, banners or affiliate links.
  • Do not use pop ups or flashing images.
  • Focus 100% on the content and giving value. 
  • “making money” will be covered later in the Action Plan.
  • Do not add any kind of “paid per click” affiliate links from places like AdFly, it is 100% spam.


  1. Philip, I can’t tell you how much I am enjoying and getting out of this course!

    I’m making a site for my mother and feel a template for creating posts would be best for her so that hopefully she can create posts herself after learning how to make one. Is a template/s a bad idea? Thanks!