So You Want Me To Promote Your Product?
If you ever want to create your own product and get people to promote you, then it’s time for a reality check, folks!
When approaching potential affiliates to promote your product, be ready for constructive criticism.
The only thing that matters is the sales page. Even if you have a killer product, if your sales page sucks, people will not promote you.
Don’t forget, affiliates have a reputation to uphold and only want to promote products that their email list will actually want to buy. Otherwise, they lower the responsiveness of their list.
Think of it this way; affiliates are like taste testers in a food factory. They take a bite and decide if the product is worthy of being on the shelves. Then, they look at the packaging to see if their clientele will want to buy.
So, when they take a look at your sales page and give you feedback, embrace it with open arms!
It’s an opportunity to improve and make your product even more irresistible to your target audience.
Don’t take rejection personally, and don’t be discouraged if an affiliate decides not to promote your product. It’s all part of the process.
Remember, affiliates have to protect the quality of their email list and being selective about their promotional choices is just good business sense.
I get approached all the time by product creators, asking if I can promote them.
Most of them, I turn down.
Sometimes, I am interested in promoting because the product is great, but I will give some feedback on the sales page because that is the No.1 thing that drives conversion.
Unfortunately, the more inexperienced marketers will take this personally and be offended instead of seeing it as a learning experience.
Not to mention FREE advice from a 6-figure earner.
They genuinely expect me to burn my list without due care or consideration “just because the product is good” without considering my list or longevity.
They think selfishly because, to them, their product is personal, and they have poured their heart and soul into it, which I understand.
However, you must leave your emotions at the door.
No one cares about your feelings.
Brush it off, refresh and get back on the horse.
Make your sales page better and give it another go.
Trust me. I have had some TERRIBLE sales pages, so I know this better than most. 🤣
The bottom line is this:
If you are making great money, it is because your sales pages are good, and people will love to promote you. There is no need to critique the sales page because it’s obviously good. If the product is a good fit, people will fall over themselves to promote it.
If you are not making money or just starting out: take the advice you are given when asking someone who makes more money than you because they know what they are talking about.
Really good advice and very timely, thanks!
We chatted last year about my own program/course and one thing you said to me was to go make a webinar, which I’ve now done. The program is now at V2. I’ve teamed up with another well-known marketer, included a short course of his in my program to make it even better, and he’s doing the first promo of V2 next week.
I do have an affiliate page, but what he prefers to do is write his own emails and send his list to the webinar. I also have a funnel with a lead magnet, which immediately invites you to the webinar on the next page.
I think I need to give the sales page another look actually. In your experience, do affiliates prefer to send prospects to a sales page, or just email their list and send them directly to a webinar? Also, do you think it’s best the sales page goes direct to a product (or webinar in this case) or should you do a squeeze page and send them to your freebie first?
I’d appreciate your perspective on this. You know I have thick skin, so we’re ok with that one!
Cheers!
Absolutely, for anything priced over $100, it is easier to sell with a webinar unless you have a really good pre-sell process and/or relationship with your buyers.
Affiliates are incredibly lazy, distracted and busy. They want the simplest thing possible, so have as many DFY resources as possible, such as swipes, bonuses, pre-written reviews, images, custom bonuses and so on. They need low-ticket stuff; this is why they always promote launches. Anything higher ticket most struggles to convert.
If you are promoting from your own list, send them to a sales page if the course is cheap, a webinar if it is over $100.
If it’s cold traffic, then you need to get their email lead.
You have a great product and sales page, so it should not be a problem for you.
Hey thanks, Philip, that really helped to clarify my thinking on this. I’ll let you know how we get on with the test launch of V2…
Thanks for this Philip.
I was already thinking about to get your advice, but wasn’t sure if there is anything wrong with my pages or if it is just not enough targeted traffic… hmm.
Cheers,
Bert